The Magic of Your URL

Writers — Your Usernames Matter

Anyone who publishes content online should understand the importance of their URL

Holly Kellums
ILLUMINATION
Published in
3 min readMar 16, 2021

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Image by Manfred Steger from Pixabay

Just imagine yourself. Standing on Oprah’s stage, waving at the audience as they cheer, you shake her hand and prepare to have a seat.

Your book was featured, and since that, it has hit the top of the charts!

You are worldwide and the world is raving about what a good thing it is that your work was found.

Your work made the big leagues and is a huge success. So successful that where you used to think Oprah did you a favor by raising your voice, you now can see that you helped her as well. Your work has brought more fame to the one person we all thought couldn’t get any more famous.

Your books have become movies. Your movies have become remakes.

You have done things with your writing career that only greats like Stephen King, J. K. Rowling and Edgar Allen Poe have done. You have created entire worlds within the world.

You stand next to our predecessors like Walt Disney and Steve Jobs because your work has changed the fabric of our existence.

You are filled with gratitude as you wave and smile.

After you have a seat, Oprah asks you where the fans can find your body of work.

You answer with a confident and professional smile.

“Yes! You can find me at Holly underscore official dash 372 Kellums dot com.”

“Oh, and my handle is Holly dash Kellums everywhere else, besides Insta. Insta is Holly Kellums 2 Official.”

Okay, I exaggerated. But in some of your cases, this is just a slight exaggeration.

If your username or web address would not sound legitimate coming out of your mouth on the world stage, it does not sound legit now. Plus, there are many other reasons why your user-names matter.

The magic of the URL

Usernames matter for many reasons, so we will name a few and outline how you can use the URL’s magic to reach more people.

  • Choose a URL that you can use across

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Holly Kellums
ILLUMINATION

Author * Influencer * Human Potential Advocate